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Senga Team

We are a community of executives, managers, business specialists and generalists with diverse experience and broad exposure to a wide range of business issues, organizational design, customer strategy, quantitative and qualitative analysis.

Senga Team

Wayne Rawcliffe, President

 Wayne Rawcliffe is the President of Senga Consulting Inc. He is recognized for bringing humour, positive energy, creativity and a wealth of ideas to his work with clients in discovering and implementing measureable solutions.

As a facilitator, instructor and coach, Wayne’s clients benefit from over 25 years of organizational effectiveness experience in improving individual, team and organizational performance. Wayne has worked extensively with all levels of leadership in public, private and not for profit sector organizations to successfully develop and implement organizational improvement initiatives. Areas of specific interest and expertise include:

  • Organizational Culture
  • Human Captial Development
  • Management Development
  • Team Performance
  • Key Performance Indicators (KPIs) and Measurement
  • Multi-rater and 360 degree feedback
  • Implementation Planning
As an active member of the business community, Wayne is involved with the Vancouver Board of Trade, BC Human Resource Management Association, Vancouver Enterprise Forum, BC Organizational Development Network, High Impact Network and the International Registry of Organizational Development Professionals. He is a contributing editor of CCH Canadian Ltd. Ultimate HR Manual, Western Edition, and serves his community as a Chair of the Coast Social Enterprise Board, Chair of the BC HRMA Professional Development Committee, Mentor to HR professionals, is an active alumni of Leadership Vancouver and an instructor at UBC and BCIT.
 
A native of Alberta, Wayne settled in Vancouver after living in the UK, eastern and central Canada and considers this one of the most beautiful cities in the world. His interests are diverse with a background in philosophy, world religions, political science, education and business Wayne brings a broad world view to his work with clients.

Contact Wayne at Wayne@senga.ca to discuss how Senga can assist you to strengthen your organization .

     

Lynda Barreca, Executive Vice President Business Development

 Lynda Barreca is a highly experienced business advisor, coach, strategist and facilitator with over 25 years of senior and executive management corporate experience. Her clients are small and middle market businesses, professional service companies and non-profit organizations. Her art and passion is working with these organizations to uncover solutions; form and implement strategies that fast forward optimal performance in management, customer, client and market share growth, strategic planning, transition management, and business value improvement.   Her approach is focused towards building on existing strengths, sharing expertise and delivering forward moving strategies that create organizations that are successful and valued within the markets and the communities they serve.

Lynda brings clients a comprehensive portfolio of business success that includes; the development of several successful business divisions; directing the change objectives for major restructure and technology transitions as well as launching hundreds of products and driving channel strategies for multiple technology leaders. Her career evolved through electronics manufacturing (Philips Electronics), food services and into technology. In 1990 she moved from a Sales Operations and Marketing role at Sun Microsystems to join an international technology distributor (Merisel); where she advanced to North American Vice President, Products and Marketing. Relocated from Toronto in 2005, Lynda joined Senga Consulting in Vancouver as a partner in 2008. Lynda holds a BA, University of Toronto, certifications in Coaching, Facilitation, Training and Customer Relationship Management. She sits on the boards of the Vancouver Inner City Community Foundation and a private family charitable foundation.

Contact Lynda at Lynda@senga.ca to discuss how Senga can assist you to strengthen your organization.

Aspirations Achieved.